Als Entscheidungshilfe nicht nur bei der Frage, ob Unternehmen oder Agentur, sondern auch innerhalb der Branche eine gute Summary, die sehr ähnlich auch auf D zutrifft:
The best friends money can buy
P.R. maven Lizzie Grubman presides over a staff of 30 and says she gets 100 résumés a week from aspiring public-relations professionals. That's about all you need to know to understand why P.R. starting salaries seldom get over the $30,000 hurdle. Young P.R. people often find themselves where the action is -- but they're definitely not getting rich. "Public relations is just not a tremendous moneymaker," Grubman says. "You have to own the business to make money." Needless to say, Grubman, who's 29 years old, owns the business.
Before you set up your own shop, however, you'll want to score a few clients in an established firm. Win an account and you'll move up to be an account executive. If you're successful, you'll manage people and be a senior AE making $45,000 to $55,000. After five years, you'd start looking to be made a VP in a smaller agency or an account supervisor in a larger one. In either place, you'd bring home $75,000 to $100,000.
Some P.R. professionals end the infighting and maneuvering that come with the territory at certain agencies by going to corporations that regularly hire media specialists. Someone doing marketing communications at a big company, for a salary in the neighborhood of $60,000, has more control over the strategy. "You may still pick up the phone for the press calls," says Bill Heyman, a P.R. and corporate-communications recruiter, "but you'll also be putting together the press plan."
The Lizzy Grubmans and Peggy Siegals of the world may know lots of celebrities -- but (surprise, surprise) the big money in P.R. tends to lie in corporate finance, where the most senior professionals can break a million handling such sensitive matters as investor relations and crisis communication. Financial P.R. firms tend to be smaller, and often structure their compensation with modest salaries and large bonuses: A boutique financial like Abernathy MacGregor Group or Citigate Sard Verbinnen -- where clients are counseled on how to deal with the media during a difficult merger or a Firestone-tire mess -- might pay $150,000 in salary and a $150,000 bonus when business is booming. And If you've looked at the financial-news channels on cable TV lately, you've noticed that business is definitely booming. antworten